Motivational Frameworks: Classifications and Their Usage in day-to-day Situations in Rohilkhand Region

Abstract

This question studies the application of universal motivational theories in the collectivist socio-cultural environment in Rohilkhand region, India. It questions the manner in which the essence constructs defined as Self-Determination Theory (SDT) autonomy, competence, and relatedness are redefined within the framework of local value structures and the identification of the most common motivational impetus within the key sectors of the economy. It was a sequential mixed-method design (including a survey (N 50) and semi-structured interviews (n 15) of young adults in Bareilly). Findings indicate that there is a prevalent trend of socially embedded motivation with family approval (88 percent agreement), community respect (82 percent), and family financial security (82 percent) indicating the top motivators, outweighing personal passion (48 percent). The research develops a Region-Specific Motivational Model (RSMM), which assumes that motivation here is seen as a fusion system (socially embedded), where the individual desire interacts with the family and societal demands. These results challenge the unquestioning transfer of Western-centric models and have significant policy and intervention design implications in similar situations.