Digital Entrepreneurship in the Age of Automation: A Systematic Review of Global and Indian Perspectives

Abstract

The entrepreneurship of the global has undergone a radical change with the advent of digital technologies and automation world. Business persons are operating in a digitalized environment where online platforms, which are automated, exist. systems and data-driven tools are getting included in innovation, scalability and competitive advantage. This paper follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to conduct a systematic review of 25 peer-reviewed articles published since 2018, examining the impact of automation on the emergence and development of digital entrepreneurship. According to the global and the Indian approaches, information about the way automation may change the business models, become more efficient and innovate is created by the review and at the same time creates new socio-economic and policy problems. The findings have indicated that automation has the capabilities of enhancing productivity and supporting entrepreneurs in making informed decisions and reach a broader market. However, several barriers continue to impede adoption, including limited digital skills, unequal access to technology, and insufficient policy support, particularly in developing economies. The paper identifies the key gaps in the study and provides directions in the future that can enable sustainability and inclusive forms of digital entrepreneurship under the accelerating automation.