Nollywood, Film Streaming, and Ethical Practices

Abstract

In this paper, I respond to the call by Jedlowski on the need to study the economy and environment under which African film is distributed. The paper explores the implications and increasing presence of film streaming in Nigeria within the economic, cultural, and ethical ambits. The paper examines the influence of digital film distribution practices on Nigeria’s film industry known as Nollywood, and impacts on corporate, consumer, and industry practices. Through primary data gathered from film industry stakeholders and complemented with secondary sources, the paper argues that there is a need for self-regulation and consumer protection against socio-economic and technological exploitation in the film industry. The paper concludes that agencies of the government must begin infrastructural renewal, including high-tech personnel with relevant digital skills to engage corporate interests. The paper contributes to discourses on emerging digital media content distribution in the Global South and film distribution economies in developing nations.